SAIA members will be invited to participate in this project by providing information on their own relevant products for this market before and after the broadcasts, putting up call centre facilities to accept enquiries about their products, and reporting on such calls to the SAIA in order to draw the link between the education project and the potential uptake of products. Please look out for the communication in this regard that will be coming your way shortly.
The SAIA Board at its meeting on 26 November 2008 approved the SAIA Consumer Education Strategy proposed by the SAIA Consumer Education Committee. The strategy affected all of the SAIA members as participation in SAIA consumer education was now a requirement of SAIA membership, irrespective of whether the industry is governed by the Financial Sector Charter (the Charter) or not. The SAIA Board, in reaching this decision, considered the uncertain future of the Financial Sector Charter, the fact that consumer education remains a priority for the South African Government and National Treasury, and the Financial Services Board (FSB), and the commitment the financial services industry as a whole has made with regard to increased access and consumer education