FINSCOPE STI REPORT
Prepared for SAIA
The main goals of this report are to…
Understand consumers’ usage of and access to financial services specifically insurance products & services unpacking needs and attitudes to informal and formal financial offerings and usage….
… and understand how the inter actions of different formal and informal financial offerings impact the insurance category…..
… and determine the key differences between the insured and not insured that can help us increase access to and develop insurance systems that can benefit all people….
… and to assist SAIA to input into the industry sector (STI) industry targets through defining a percentage representative target market segment