SAIA Press Release
13 April 2018
South African Insurance Association Launches Consumer Education Initiative on Four Radio Stations
Johannesburg - The first of the South African Insurance Association’s (SAIA) flagship Consumer Education initiatives for the period 2017/18 successfully launched on 9 April through radio programmes aired on four radio stations, viz. Jozi FM, North West FM, Rise FM and Izwi LoMzansi FM.
Zanele Gigaba, SAIA Transformation Manager, says: “The programmes will have a number of themes ranging from motor risk management, motor insurance, budgeting and managing your finances, veld fires and the responsibility that goes with managing an insurance policy, using local languages in order to improve financial literacy within our society and broaden financial inclusion within the financial services sector.”
The thirty-minute radio programmes will continue to be aired over the next 12 weeks, featuring industry experts providing consumer information on short-term insurance, presented in a number of different local languages.
North West FM
IsiZulu, SiSwati, English
English, IsiZulu or Sotho
These are interactive sessions and therefore listeners are encouraged to call in and participate in the discussions with the industry experts.
This is but one of the many consumer education initiatives that SAIA runs on behalf of the short-term insurance industry and will be followed by Season 4 TV Series Next of Next week, a 6 episode TV programme that is currently in production, alongside other community outreach programmes, predominantly focusing on delivering financial literacy projects in high schools and institutions of higher learning across the country and in line with the guidelines on consumer education as contained in the Amended Financial Sector Codes (FSC), December 2017.
Themba Palagangwe, SAIA General Manager: Governance and Transformation says: “Consumer Education Initiatives remain critical in empowering our society, especially those who are typically excluded from the mainstream economy, to gain knowledge on how to manage their finance matters through financial literacy and improve their understanding on how to access financial products and services. SAIA follows a collaborative approach which involves partnerships with relevant government departments, private sector and institutions of higher learning; and therefore providing a unique offering for the targeted market segments.”
For more information, please contact Zanele Gigaba, Transformation Manager at SAIA at firstname.lastname@example.org
SAIA Corporate Affairs
Office: 011 726 5381
About the SAIA:
The SAIA is the voice of the short-term insurance industry. It represents the industry at all levels and with all stakeholders, to ensure a sustainable and dynamic short-term industry for the benefit of all South Africans. The SAIA represents most of the short-term insurance companies in South Africa and is authorised to negotiate on their behalf. The Association has 56 members who abide by the SAIA Code of Conduct. The SAIA also participates and is represented in various organisations within and outside the insurance industry.